Stella Julia Hatzl

IMMOFINANZ: Hamleys to bring Central Europe's biggest toy emporium to top Prague property Na Příkopě

Our revitalised commercial building Na Příkopě in Prague's best city-centre location (comparable to the “Graben” in Vienna) will soon be a draw for kids and adults: at the beginning of 2016 Hamleys, the oldest toy supplier in the world, will be moving in. Founded by William Hamleys in London in 1760, Hamleys is certainly known to many visitors to London – after all, the flagship store there is one of the tourist attractions. In Prague Hamleys is now opening a 6,000 sqm toy emporium, which will make it Central Europe's biggest toy store. Against this background an official contract signing took place last week: Hamleys CEO Gudjon Reynisson and Pavel Čmelík, CEO of the company Inexad, which holds the rights for using the Hamleys trademark in the region of Central Europe, finalised their partnership in front of numerous guests. Jan Thompson, ambassador to the UK in the Czech Republic, as well as representatives from IMMOFINANZ were also there. The media interest was significant as well: 14 journalists accepted the invitation.

Nicolas Fernandez de Retana, Head of Retail Europe at IMMOFINANZ, pointed out that Hamleys will further enhance the value of the already highly frequented shopping street Na Příkopě. IMMOFINANZ, too, would be pleased to support Hamley's continued expansion in Central Europe.

Anyone familiar with Hamleys knows what Na Příkopě will soon have to offer thanks to Hamleys: a colourful world in which toys are brought to life.

Here are a few pictures of the signing (photo-credits: Hamleys):