Karin Kernmayer

Marketing machine running at full speed – a small summary of the year

The 2013/14 financial year for IMMOFINANZ is over and we can look back at a successful and busy year of marketing. We were active in both the corporate and real estate marketing segment in ten countries and considerably revved up our marketing machine: the number of projects we manage rose 68% compared to the previous year. We were at a total of seven trade fairs and presented IMMOFINANZ and its real estate projects there to many thousands of visitors.Significant focus last year was on our aim to enhance the experience of good customer relations. Together with colleagues from office asset management we developed the sub-brand "more than office". For us this means not "only" classic marketing, but specific advantages for office clients of IMMOFINANZ. The free requirements planning, welcome packages for new tenants and courtesies throughout the year such as the Easter surprise, Advent calendar and ice cream on the hottest day of the year were especially popular.

No less than Superman and his alter ego Clark Kent were a testimonial for this ongoing customer campaign across six countries; we gave you the details on this already in October (you can find the respective blog entry here). After half a year Superman we can proudly say it was worth it: the hits on our sales website increased by 100%, the spots were seen more than 300,000 times – and our campaign serves as best practice in the university and higher educational segment as well as at real estate industry events at home and abroad.

We were also delighted about numerous awards: "Best Online Campaign 2013" (the article in the Austrian newspaper is available only in German, you can find it here), "Superbrands Award 2014", top 3 ranking for the "Immobilien Manager Award 2013" and shortlisting for the "Jahr der Werbung" advertising award.

In the retail segment we see social media is becoming increasingly important in customer contact and particularly in long-lasting and ongoing communication: this applies both for shopping centres and for retail parks. Nearly 60,000 Facebook fans for our Hungarian STOP.SHOP.s speak for themselves.
We are expanding our expertise in retail marketing further and will present another innovation on the market yet in the second quarter...