IMMOFINANZ has received awards in two categories as the strongest real estate brand in Austria. This largest Austrian real estate company outpaced the competition in the areas of “Asset Manager“ and “Funds/Investors“. The results were part of the “Real Estate Brand Value Study“, the largest empirical brand value study in the real estate sector, which has been carried out annually by the EUREB Institute (European Real Estate Brand Institute) since 2009.
The 2013/14 financial year marked the start of the first image and brand campaign by IMMOFINANZ. It centered on the best known superhero in film history: Superman and his alter ego Clark Kent. The motto “When Clark Kent would rather stay at the office“ was developed to highlight the perfect office and the company’s service expertise.
“We place a strong focus on brand creation in our real estate portfolio – ranging from our office brand “more than office“ to our STOP SHOP and VIVO! shopping center brands and to LOG.IQ, our recently launched umbrella brand for the logistics sector“, explained IMMOFINANZ COO Dietmar Reindl. “This course has proven to be an advantage in all areas of our business, and awards like this confirm our brand strategy“.