IMMOFINANZ is launching the first international advertising campaign for its VIVO! shopping centers. All ten VIVO! shopping centers in four countries will now be marketed together. This marks a further step by IMMOFINANZ in the standardisation of the advertising presence for its three brands – VIVO! for shopping centers, STOP SHOP for retail parks and myhive for offices. The campaigns will be developed at the corporate headquarters in Vienna and then rolled out to the individual countries for their VIVO! advertising. The slogan “better shopping, better life“ conveys the brand’s core message: “VIVO! makes your life easier.“
“Brands with a uniform presence convey a cohesive image and strengthen their market position. This new uniform international presence will give us high recognition value. Also for our tenants, who think and work in brands. In addition, the resulting combined budgets will lead to an improvement in quality and efficiency in all our markets“, explained Bernhard Klein, Head of International Marketing and Brand Management at IMMOFINANZ.
The new advertising line was designed by move121, a creative agency located in Vienna which was also charged with developing the new STOP SHOP brand image. Michael Wimmer-Lamquet, Managing Director of move121: “Similar to the STOP SHOP retail parks, our objective was to also present a unique message for the IMMOFINANZ VIVO! brand.” The colours used in the campaign are based on the vibrant world of the sixties, just like the magenta and kidney shape of the VIVO! logo. Through their imagery, the individual subjects meet the expectations of an enjoyable life – for example Christmastime with the family, a spring outing with good friends or a summer day at the pool.
VIVO! is the IMMOFINANZ brand for shopping centers. They are designed for cities with a catchment area of at least 200,000 residents and are characterised by strong anchor tenants and an attractive branch mix. VIVO! combines shopping with a special experience factor for the entire family. These shopping centers are generally single-storey, have a high recognition value and are ideally suited for further growth.